Family Fun
The National Gallery
Visual identity for family activities programme at the National Gallery. This project covers creative concept, art direction and creation of assets such as promotion leaflet, poster, print/digital advert, postcard and stickers.
Process
1. Commissioning and briefing illustrator Dominic Trevett for a serie of imagery related to the National Gallery Collection or forthcoming family activities themes (Easter, Diwali festival, Chinese New Year, etc.)
2. Create props from selected illustrations and organise photoshoot with children holding props
3. Use photographs of children with props on cover of materials such as leaflet cover, posters, etc.
Illustrations © Dominic Trevett
Leaflet cover
A3 folded into A5 leaflet
Layout and illustrations inside leaflet
Illustrations © Dominic Trevett
Festival day promo A6 postcards (front / back)
Quarter page Time Out advert
Stickers for festival workshop
Illustrations © Dominic Trevett
